Acclaimed Designer Sarah Richardson partners with PARA Paints

14 April 2010

Acclaimed Designer Sarah Richardson partners with PARA Paints

Signature Paint Collection Gives Canadian Homes a Designer Edge

For Immediate Release – April 14 2010 -- PARA Paints is pleased to announce an exciting new partnership with internationally acclaimed designer and TV personality Sarah Richardson. Canadians can find helpful painting tips and get inspiration from one of the best talents in design with the Sarah Richardson Designer Palette.

“This is an exciting event in our company’s long history that we’ve teamed with such a regarded design professional as Sarah Richardson to create her designer palette,” says Dennis Duda, General Manager, PARA Paints. "We’re thrilled to embark on this relationship with Sarah. Her remarkable talent and vision for colour is a wonderful addition to the PARA offering.”

Richardson has individually selected 75 chic colours to be showcased in her collection, named The Sarah Richardson Designer Palette, for Canadians to use in combination to create exciting yet harmonious backdrops for their homes. Richardson believes that nothing transforms a room like a fresh coat of paint. “For years I have wanted to create a colour collection,” Richardson says. “Partnering with Para Paints has allowed me to share my sense of colour and my passion for paint.”

Richardson is known for her impeccable taste, her knack for always knowing how to mix the right colours together, and her ability to create timeless, yet innovative, rooms. Creating this collection for PARA Paints enables her to share her artistic flair and her discerning eye for colour. Long regarded as a designer who can bring rooms to life with a simple coat of paint, Richardson specializes in empowering Canadians by de-mystifying the process of design and encouraging them to follow her lead.

PARA Paints has a steadfast commitment to remain market leaders in the paint industry and continue to inspire Canadians as the professional choice for designers and homeowners alike. This partnership ties in with the distribution of PARA Paints in all Lowe’s Canada locations, announced last month. Lowe’s will carry three major PARA sub-brands including PARA Ultra specialty finishes, PARA Lifestyles paint for consumer markets, and PARA Professional Precision, which caters to both consumer as well as painting contractors. The Sarah Richardson Designer Palette is exclusive to PARA Paints.

The Sarah Richardson Designer Palette is the first for the designer. Sarah’s collection, featuring 75 colour chips accompanied by a trend brochure, will inspire as well as provide helpful tips on colour coordination for the consumer. The palette will bring a new zest for colour to Canadian homes, whether it’s spring hues to energize the bedroom, a bold statement for the kitchen wall, or muted colours taken from artwork to cheer up the living room.

In its 96^th year, PARA Paints, while excited with the new endeavour into mainstream consumer availability with Lowe’s Canada, will continue to proudly maintain its brand’s rich history and dedication to the independent dealer channel, bringing home colours that Canada has to offer. PARA Paints…It’s colour, its personal expression, it’s decorating – Canadian Style.

ABOUT PARA

Producers of premium quality architectural paints, stains, varnishes and specialty products, PARA PAINTS has been an industry leader with a steadfast commitment to quality products for the Canadian consumer since 1915. Para parent company, General Paint (a subsidiary of North America ’s 4^th largest architectural group, The Comex Group), is a leading Canadian paint manufacturer, nearing a remarkable 100 years in business operating over 75 retail locations in Canada. www.para.com.

Sarah Richardson

Sarah Richardson is an internationally acclaimed designer and TV personality. As the host and co-creator of numerous design-related programs, Sarah is regarded as a creative force and a leader in the world of lifestyle and design. Sarah is the principal of Sarah Richardson Design, the author of a newspaper column, the vision behind product lines and TV programs. Sarah’s House airs Tuesday at 9pm on HGTV. www.sarahrichardsondesign.com

For further information, images, or interviews: This e-mail address is being protected from spambots. You need JavaScript enabled to view it or 416 504 0768.