PARA Paints brightens up homes with 2010 trends and the launch Zero VOC paint



What's the best way to stretch your designer dollar? Freshen up your walls with a new coat of paint! Leading Canadian paint company PARA Paints is launching 15 hot new trends for 2010, inspiring consumers to start the year off with a fresh palette.

PARA's 2010 trend palette this season is about blues - from the deep jewel tones of Eternal Blue (P2702-05) to the light airy Pinstripe (P5005-24).  PARA's 2010 trends pair unconventional colours, like acidic yellows and cheerful violets with traditional white neutrals like Out For a Stroll (P5204-14). Spring colours are influenced by the simple pleasures in life, and continue to evoke feelings of passion, playfulness and modern thinking. Feel-good tones are the biggest trend across the spectrum. Sun-yellow Beach Tote (P5053-52) reflects change, growth and new beginnings, whereas lavender Change Purse (P5098-34) adds a calming sophistication.




Volatile Organic Compounds no more. 2010 brings style to your walls in an eco-conscience way. Launching at the world renowned Interior Design Show 2010, Essence by PARA, a high quality Zero VOC line of latex paint. Virtually odour- free, Essence is specially formulated for interior use in areas with scent and environmental sensitivity. Essence by PARA is fast-drying, washable and durable to withstand everyday wear and tear while providing excellent coverage. It's water-based, latex formula allows for an easy clean-up with regular soap and water. Available in a primer, ceiling paint and three finishes: Flat, Eggshell and Semi-Gloss.

PARA is determined to remain market leaders-with endless options, Essence can be custom tinted to any colour from the PARA system, helping dress your walls responsibly with breathtaking colour. Essence paint does not produce groundwater contaminants into the environment, like many other paints made with volatile organic compounds.



PARA PAINTS offers 'colours with style' producing premium quality architectural paints, stains, varnishes and specialty products. The PARA Colour System launched last year offers over 2000 new colours to choose from. Since 1915 PARA paints has been an industry leader with a steadfast commitment to the environment and a growing selection of eco-friendly products.

General Paint is a leading Canadian manufacturer and retailer of premium quality paint. All products are specifically formulated to withstand unique Canadian climatic conditions. General Paint originated in 1911 in Vancouver as a small family run business and is located on the original site. General Paint currently services British Columbia, Alberta, Saskatchewan, Manitoba, and Ontario through 76 locations and 2 manufacturing facilities in Vancouver and Toronto, along with dealers across Russia and China.

Hi res images, fan decks, colour chips, paint samples and designer kits available.
Choose Your Style at www.para.com or call 1-800-461-PARA.

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